LUCA CARUBIA

DIN “Dancing in Norms” — main-on-end title sequence





DIN main-on-end title sequence — capturing the synergy of technological standardization and human movement for the animated short“Dancing in Norms” that explores how technical standards shape the way we move.

Creative Field
Visual Design, Motion Design

Production
Filmakademie Baden-Württemberg

Published in
2024

The design contrasts simple 2D shapes with the fluidity of human movement, using animated patterns to represent these standards alongside 3D characters. The animation is driven by custom-recorded motion capture data, which was then transformed in processing into animated patterns and text boxes that dynamically interact with the dancing 3D characters, turning code into moving visuals.



Awards
—
Motion Awards 2024
Winner in the category “open format”
by Motionographer Pro
2024, New York

—
ADC Europe Student Awards
1 x Silver for Motion/ Film Craft
by The One Club for Creativity
2024, New York

—
ADC Talent Award
1 x Gold for Motion Design
1 x Silver for Experiment
by Art Directors Club Germany
2024, Hamburg

—
Young Ones Student Awards
1 x Merit for Motion / Film Craft / Animation
by The One Club for Creativity
2024, New York


Art Direction
Samuel Lewek

Visual System
Luca Carubia, Samuel Lewek

Creative Coding
Victor Heckle

Motion Graphics
Luca Carubia, Victor Heckle

Animated Poster
Luca Carubia, Samuel Lewek

Music
Frederic Hellmann, Jannik Ost

The pattern animation of the animated poster is based on a Cavalry setup by Nicholas Bertini.

Supervised by Prof. Dr. Heike Sperling & Alexander Hanowski

A production by Filmakademie Baden-Württemberg GmbH










Contact me at carubia.luca@gmail.com if you have any questions / project inquiries.